Last week VCU kicked off construction for its Institute for Contemporary Art with a paint performance and giant backhoe pulling up the pavement at the corner of Broad and Belvidere streets. That corner – and our city – will never be the same.
The ICA will bring to town the latest, most cutting-edge art from around the world. The building, which is expected to take two years to build and will be named the Markel Center, was purposefully designed by the world-famous Steven Holl Architects to have two fronts – one opening to the university and the other to the city. The ICA is meant to be a place where the community and the university can gather to exchange ideas. Ambitious ICA Director Lisa Freiman plans to bring a fresh slate of changing, experimental exhibitions, performances, films and programs – both inside and outside the museum – that focus on the big issues of our time.
On Tuesday, Markel Corp. leaders rode two scissor lifts 30 feet up into the air and poured paint in the ICA colors down on a mural created by Ed Trask. Then a giant stencil was pulled back to reveal the ICA logo. Afterwards, Dean Seipel broke ground to thunderous applause from the crowd of donors, arts and community leaders, students and faculty.
The amazing Carrie Culpepper is the Public Relations Manager at the ICA – Follow her on twitter: @carrieculpepper