HYPEBEAST REJOICE: KITH & NIKE FOR THE NEW YORK KNICKS

Today is a great day for New York Knicks fans and hypebeast the world over. Legendary lifestyle brand Kith has announced a collaboration with Nike and the Knicks for the upcoming 2020-2021 NBA season.

Kith for New York Knicks – City Never Sleeps from KITH on Vimeo.

Kith announced this collaboration in the most New York way possible: a promo video featuring The Diplomats. The video features new verses from Killa, Juelz, and Capo, delivered from center-court at the Mecca.

Dipset for Kith & New York Knicks from KITH on Vimeo.

The City Edition uniform for the Knicks this season is designed by Kith and will be worn during Knicks games every Friday night, as well as tentpole and nationally televised games.

To commemorate this moment, Kith worked with Nike and the Knicks to also create an off-court collection inclusive of apparel and footwear. The collection features two New Era 59Fifty caps, a low Air Force one inspired by the Knicks, hoodies, sweats, and other pieces.

This partnership is exactly what Knicks fans need. If you haven’t been paying attention, the flagship NYC squad has made positive moves to demonstrate that the franchise is under new leadership. Leon Rose, Worldwide Wes, and Coach Tom Thibodeau have taken complete control over the most valued basketball team in the NBA ($4.6 Billion). The Knicks drafted hometown hero, NCAA Player of the Year, Obi Toppin with the 8th overall pick, and are adding him to a roster that features the 3rd overall all pick from last year’s draft, R.J. Barrett. The Knicks are young on the court, and, more than likely, will struggle to capture wins, but the operation is moving in the right direction. They are building through the draft and securing draft picks and saving salary-cap space.

Ronnie Fieg has lead Kith to being one of the most relevant and groundbreaking brands in culture since 2011. This latest partnership with Nike and the Knicks is another example that niche is a term that doesn’t apply to visionaries. Kith cannot be put in a category or a box. The company remains at the forefront of culture.

The Kith & Nike for New York Knicks Capsule releases Friday, December 18th at all Kith shops and at 11AM EST on Kith.com.