PREORDER THE NEW WHEATIES BOX HONORING ’68 OLYMPIC HERO TOMMIE SMITH RIGHT NOW
“We shall overcome because the arc of the moral universe is long but it bends toward justice.” MLK Jr.
You can preorder a Tommie Smith Wheaties Box right now. Tommie Smith, an Olympic gold medal-winning track and field runner know for his work as an activist for racial equality, will be featured on a limited-edition Wheaties box. Smith, along with teammate John Carlos, famously held up a black-gloved fist on the medal stand at the 1968 Olympics when, at age 24, he won the 200-meter sprint in Mexico City.
“As a world champion, I always wanted to be on a Wheaties box,” Smith said. “To now be recognized by Wheaties and selected to grace the cover of their box, in the class with other great champion athletes, is an honor.”
The limited-edition Tommie Smith Wheaties box will be available in April and can be pre-ordered now. Pre-ordered cereal boxes will be shipped in April and sales of the box will go to the NAACP.
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